We rate & review AI products using scientific testing criteria and expert analysis.

8 Best AI Logo Generators Tested & Ranked (2024)

We score AI interior design generators based on our testing criteria below and subjective expert analysis. Our 8 scoring factors are weighted based on importance and designed to showcase the overall best product.​

Rating CriteriaOverall Importance
Realism50%
Cost15%
Quantity10%
Speed7%
Resolution 5%
Ease of Use 5%
Customization 5%
Customer Support 3%
And the winner is...

Our Verdict

In the fast-changing world of AI tools for making logos, Looka Logo Maker stands out as the top choice for 2024. It beats 8 other big names because of its awesome features and how easy and satisfying it is to use.

Looka shines in key areas like how real its logos look, how clear and high-quality they are, how fast it works, how simple it is to use, and how much you can tweak your logo to get it just right. Its smart AI takes what you tell it and makes logos that look like a pro designed them, which is perfect for both new businesses and those looking to refresh their look.

#1 Rated Overall Pick

ProPhotos.ai product offering is likely the best in the market at the time of this review. The accuracy of the results is much higher than the competition, and the pricing is equal to or better than some of the other headshot generators. While the premium packages are more expensive, the customization & realism offered are significantly better than others in the market.

#2 Rated Overall Pick

The HeadshotPro platform is easy to use and generates results extremely fast for those users who need headshots in just a few minutes. The results are quite good, but some artifacts and un-natural results should be expected. The clothing options are good, but you’re not given multiple options. Overall a good product that needs some small fixes to improve its score.

#1 - Looka Logo Maker Full Review

Looka Logo Maker
Rating CriteriaScore
Realism9
Resolution9
Cost7.5
Speed9
Quantity 8
Ease of Use 9
Customization Options 8.5
Customer Support 8
  • Realism (9/10): Looka’s AI-driven approach genuinely impresses with its ability to translate user preferences into visually appealing logos that could easily be mistaken for a professional designer’s work. The realism and applicability of these logos in the real world are commendable.
  • Cost (7.5/10): While Looka sits on the pricier side of the spectrum, starting at $20 for a basic logo package and $96 annually for the Brand Kit subscription, the value offered justifies the investment. For startups and businesses looking to rebrand, the cost might be a consideration, but the quality and breadth of tools available can make it a worthwhile expense.
  • Resolution (9/10): The logos and branding materials provided come in high resolution, ensuring that your brand’s visual identity looks sharp and professional across all mediums, from digital platforms to print materials.
  • Quantity (8/10): With over 75 logo designs generated per user input, Looka offers an extensive array of options. This quantity ensures that users can find or tweak something close to their ideal logo, although it could be overwhelming for some.
  • Speed (9/10): Looka is remarkably fast, generating a wide selection of logos in just a few minutes. This speed makes it an excellent option for those in a rush to establish their brand identity without sacrificing quality.
  • Ease of Use (9/10): One of Looka’s strongest points is its user-friendly interface. The AI-guided process is straightforward, requiring no prior design knowledge. Users can easily browse through layout options, color schemes, and text edits, making the experience seamless and enjoyable.
  • Customization Options (8.5/10): After the initial generation of logos, Looka allows for considerable customization, letting users adjust layouts, color schemes, and more. While the level of customization is high, there might be limitations for users with very specific design ideas in mind.
  • Customer Support (8/10): Looka provides solid customer support, ensuring users can get help when needed. However, there’s room for improvement in response times and the depth of support for more complex issues.

Conclusion:

Looka earns its high overall score by excelling in almost every category important to users seeking a hassle-free yet professional logo design experience. Its blend of AI sophistication, quality output, and comprehensive branding solutions positions it as a top choice for businesses and individuals alike. Whether you’re starting anew or rebranding, Looka’s blend of ease of use, quality, and variety makes it a formidable tool in the logo design space, despite its slightly higher price point.

#2 - Canva Logo Maker Full Review

Canva Logo Maker
Rating CriteriaScore
Realism8
Resolution9
Cost9
Speed8.5
Quantity 9
Ease of Use 9.5
Customization Options 8.5
Customer Support 8

Overall Score 8.7/10

In the vast sea of online logo making tools, Canva Logo Maker emerges as a beacon of creativity and user-friendliness, offering an extensive array of features that cater to both novice designers and seasoned professionals. Its overall score of 8.7 reflects a well-balanced combination of functionality, affordability, and support. Below, we break down its performance across several key factors.

Realism: 9/10

Canva’s Logo Maker shines in offering a plethora of design options that can cater to a broad range of business types and personal preferences. The ability to view your logo on various mockups is a standout feature, providing a realistic glimpse of how your logo will look in different contexts. However, for those seeking ultra-realistic, industry-specific design elements, the platform might fall slightly short.

Cost: 9/10

The platform’s pricing model is one of its strongest suits. With a generous free tier, Canva makes logo design accessible to everyone. The free version offers good results, proving adequate for many users’ needs. The transition to pro plans, starting at $14.99 monthly, offers value for money given the suite of additional tools and templates available, making it a cost-effective option for more serious design tasks.

Resolution: 9/10

Resolution is critical for logo design, especially when these logos are to be used across various media. Canva allows for high-resolution outputs, ensuring that your logos look sharp and professional, whether they’re displayed on digital platforms or printed on physical merchandise.

Quantity: 9/10

With thousands of templates and individual design elements at your fingertips, Canva stands out for its sheer quantity of options. This abundance ensures that users can experiment with a wide range of styles and find something that truly resonates with their brand identity.

Speed: 8.5/10

Canva’s Logo Maker is designed for speed, with an intuitive interface and streamlined design process that allows users to create logos quickly. However, the vast array of options and customization features might lead to a slower process for those who delve deep into tweaking their designs.

Ease of Use: 10/10

One of Canva’s strongest features is its simplicity and ease of use. The platform is designed with beginners in mind, featuring a simple interface and straightforward tools that make the design process hassle-free. The guidance provided through tips and suggestions further enhances the user experience, making logo design a breeze.

Customization Options: 8.5/10

While Canva offers extensive customization options, enabling users to tailor their logos to their precise needs, the platform’s focus on accessibility and ease of use means that it might not offer the depth of customization that professional designers might seek. However, for the vast majority of users, the available tools and elements more than suffice.

Customer Support: 10/10

Canva provides solid customer support, with a comprehensive help center and resources for users to troubleshoot issues on their own. While direct support options are available, the response times and depth of assistance might vary, leaving room for improvement in this area.

Conclusion

Canva Logo Maker is an exceptional tool that balances ease of use with a rich set of features, making it an excellent choice for individuals and businesses looking to create professional-looking logos. Its score of 8.7 is a testament to its capabilities, offering great value, especially for those willing to explore its paid subscriptions. Whether you’re a budding entrepreneur or a seasoned designer, Canva provides a versatile platform to bring your logo visions to life.

#3 - DesignEvo Logo Maker Full Review

Rating CriteriaScore
Realism9
Resolution9
Cost9
Speed8
Quantity 10
Ease of Use 9
Customization Options 9
Customer Support 7

DesignEvo Logo Maker garners an impressive overall score of 8.5 for its comprehensive features and tools that cater to a wide range of design needs. This review will delve into the aspects of realism, cost, resolution, quantity, speed, ease of use, customization options, and customer support to give a detailed overview.

Realism: 8/10

DesignEvo offers a plethora of templates that are professional and versatile, suitable for various industries. The designs feel contemporary and can be easily mistaken for custom-made logos, adding a touch of realism and authenticity to any brand’s identity.

Cost: 9/10

With a one-time fee of $49.99, DesignEvo presents great value, especially considering it includes all font files, SVG, PDF, and copyright ownership for your logo. This pricing is competitive and accessible for most businesses, from startups to established brands.

Resolution: 9/10

The ability to download logos in up to 5000px resolution is a significant advantage for ensuring high-quality prints and digital use. However, it’s worth noting that high-resolution downloads are available only with paid plans.

Quantity: 10/10

With over 10,000 templates, DesignEvo offers an unparalleled variety, ensuring that users from any niche can find something that suits their needs perfectly. This vast selection significantly contributes to its high rating.

Speed: 8/10

DesignEvo allows for quick creation and customization of logos, thanks to its user-friendly interface and efficient design process. However, the speed of creation can vary based on the complexity of the design and the user’s familiarity with design tools.

Ease of Use: 9/10

Mirroring the simplicity of platforms like Canva, DesignEvo is highly accessible to users regardless of their design experience. Its straightforward interface and intuitive editing tools make logo creation a breeze.

Customization Options: 9/10

The platform excels in offering extensive customization options, allowing for significant tweaks in colors, fonts, and other design elements. This flexibility is ideal for brands that evolve and wish to update their logos over time.

Customer Support: 7/10

While DesignEvo provides a solid foundation for users to create logos independently, its customer support could be more responsive and helpful. Enhancing this aspect could improve overall user satisfaction and reliability.

Conclusion

DesignEvo Logo Maker is an exceptional tool for businesses and individuals looking for a cost-effective, high-quality solution for logo design. Its vast template library, high-resolution downloads, and extensive customization options make it a standout choice. Despite a slight need for improvement in customer support, its overall ease of use and the value it provides for a one-time fee make it highly recommended for anyone in need of a professional-looking logo.

#4 - Adobe Express Logo Maker Full Review

Rating CriteriaScore
Realism7.5
Resolution8
Cost10
Speed9
Quantity 9
Ease of Use 9
Customization Options 6
Customer Support 8

Adobe Express Logo Maker has carved a niche for itself among myriad logo creation tools, and for several good reasons. Garnering an impressive 8.5 overall score in our review, this platform stands out for its blend of efficiency, user-friendliness, and high-quality output. Let’s delve into how it measures up against critical factors.

Realism: 7.5/10

The logos generated by Adobe Express boast a high degree of professionalism and polish, often looking like they were crafted by seasoned designers. While it occasionally falls short in offering logos that perfectly align with niche or highly specific business themes, the overall quality is commendable.

Cost: 10/10

With a price tag of absolutely nothing, Adobe Express Logo Maker shines in the cost department. It’s hard to argue with free, especially when the end product does not compromise on quality. This makes it an invaluable tool for startups and individuals on a tight budget.

Resolution: 8/10

Adobe Express provides logos in a decent 1200px PNG format and a high-resolution JPG file, ensuring that the logos look good on various digital platforms. However, the lack of vector file download options might be a drawback for those needing scalable logos for print or merchandise purposes.

Quantity: 9/10

One of the platform’s strong suits is the sheer volume of options it presents. Although it might require some digging to find the perfect logo, the variety ensures that there’s something for almost everyone.

Speed: 9/10

Adobe Express Logo Maker is remarkably fast, delivering a plethora of logo options within moments of entering your business details and preferences. This rapid turnaround is a significant advantage for those on tight deadlines.

Ease of Use: 9/10

Its simplicity is Adobe Express’s hallmark, making it exceptionally user-friendly. The interface is intuitive, ensuring that even those with minimal design experience can navigate the logo creation process with ease.

Customization Options: 6/10

This is where Adobe Express Logo Maker takes a hit. The platform opts for simplicity, which means customization options are limited. This approach works well for novices but might frustrate users looking for more control over their design.

Customer Support: 8/10

While direct customer support options might be somewhat limited due to the free nature of the tool, Adobe’s online resources and community forums provide ample support. Users can find answers to common questions and troubleshooting tips with relative ease.

Conclusion

Adobe Express Logo Maker is an excellent choice for individuals and small businesses in need of a quick, cost-effective solution for logo design. Its ease of use, speed, and quality of output make it stand out, despite the limitations in customization and the lack of vector file downloads. If you’re looking for a straightforward, no-cost option for creating a logo, Adobe Express is certainly worth considering.

#5 - Zarla Logo Maker Full Review

Zarla Logo Maker
Rating CriteriaScore
Realism8.5
Resolution8.5
Cost9.5
Speed8
Quantity 8
Ease of Use 8.5
Customization Options 9
Customer Support 7

Zarla Logo Maker, having earned an overall score of 8.1, positions itself as a standout choice for those looking to design logos without breaking the bank. This comprehensive review delves into several critical aspects of the platform, including realism, cost, resolution, quantity, speed, ease of use, customization options, and customer support, to provide a clear picture of what Zarla offers.

Realism: 8.5/10

Zarla does an exceptional job at offering a variety of mockups for web, business cards, t-shirts, and more, enabling users to visualize their logos in real-world applications. This feature greatly enhances the realism aspect, allowing for a more informed design process.

Cost: 9.5/10

As a free tool, Zarla stands out in terms of cost-effectiveness. Offering high-resolution files and extensive customization options at no charge is a significant advantage for budget-conscious users looking to create professional logos

Resolution: 8.5/10

Zarla impresses with its provision of high-resolution PNG, JPG, and SVG files, ensuring that the logos look sharp across various mediums. This capability is crucial for maintaining brand consistency and quality

Quantity: 8/10

With access to over 100 templates that can be imported into Canva for further personalization, Zarla provides a generous quantity of starting points for logo design. This, coupled with the ability to generate multiple layout options, offers ample variety.

Speed: 8/10

The platform is designed for efficiency, allowing users to quickly change designs, adjust sizes, and add margins with a one-click functionality. This feature makes Zarla a time-saver for users needing quick turnaround times.

Ease of Use: 8.5/10

Zarla’s user-friendly interface and the simplicity of changing symbols, sizes, and margins contribute to a hassle-free experience. This accessibility makes it suitable for users of all skill levels.

Customization Options: 9/10

Zarla shines in its customization capabilities, offering extensive tools for editing fonts, colors, symbols, and more. The platform’s flexibility in adapting to user needs is commendable.

Customer Support: 7/10

While Zarla provides an impressive range of features for free, the level of customer support is something that can always see improvement, especially for a tool catering to a wide audience. Information on customer support specifics is less clear, which suggests room for enhancement.

Conclusion

In conclusion, Zarla Logo Maker is a highly recommended tool for individuals and businesses seeking a cost-effective, versatile, and user-friendly solution for their branding needs. Its strengths in realism, cost, resolution, and customization options make it a go-to choice for those aiming to build their brand on a budget. While it excels in most areas, a slight improvement in customer support could further solidify its standing as a top-tier logo maker.

#6 - Hatchful Logo Maker Full Review

Rating CriteriaScore
Realism6.5
Resolution7
Cost9
Speed8.5
Quantity 8
Ease of Use 9
Customization Options 6
Customer Support 7

Overall Score: 7.6/10

Hatchful by Shopify presents itself as a commendable player in the arena of free logo-making tools. Designed with simplicity in mind, Hatchful aims to serve a broad audience, especially those not versed in graphic design. The review below breaks down Hatchful’s performance across several key factors.

Realism: 6.5/10

Hatchful’s logos have a professional touch, but the lack of advanced customization might not satisfy those seeking highly realistic or unique brand representations.

Cost: 9/10

As a free tool, Hatchful is an excellent choice for startups and individuals on a tight budget. The value offered at no cost significantly boosts its appeal.

Resolution: 7/10

The resolution of Hatchful’s logos is adequate for digital use, but individuals looking for higher resolution options for print might find it limiting.

Quantity: 8/10

With thousands of logo choices, Hatchful shines in providing a variety of options. Users can explore numerous designs before settling on their perfect logo.

Speed: 8.5/10

Hatchful is quick and efficient, allowing users to generate logos in a matter of minutes. This speed is ideal for those needing a logo in a hurry.

Ease of Use: 9/10

One of Hatchful’s strongest points is its user-friendly interface. The simple process of answering questions to generate logos makes it accessible to everyone, regardless of design experience.

Customization Options: 6/10

While Hatchful allows for variations in fonts and colors, the absence of a color picker and dedicated customization tools may feel restrictive to some users. This area is where Hatchful has room for improvement.

Customer Support: 7/10

Given its free nature, Hatchful offers basic customer support. Users looking for extensive guidance or personalized assistance might find the support options somewhat limited.

Conclusion

Hatchful stands out for its ease of use, speed, and the sheer quantity of options available at no cost. It’s particularly suited for individuals or small businesses seeking a straightforward tool to create a professional-looking logo without delving into complex design software. The ability to preview different font and color combinations on the fly enhances its appeal to visually oriented users. However, those in need of advanced customization features or higher resolution for print may find Hatchful’s offerings a bit too basic. Despite its limitations in customization and support, Hatchful’s value proposition as a free tool is undeniable, making it a solid choice for many.

#7 - Wix Logo Maker Full Review

Wix Logo Maker
Rating CriteriaScore
Realism8
Resolution7
Cost7
Speed9
Quantity 9
Ease of Use 8
Customization Options 7
Customer Support 6

Wix Logo Maker, a tool brought to you by one of the largest names in website building, Wix, offers an accessible and streamlined experience for creating logos. This review is based on several critical factors, with an overall score of 7.5.

Realism: 8/10

The logos produced by Wix Logo Maker have a professional look that can seamlessly integrate into various marketing materials and social media platforms. The AI-driven process to understand your preferences results in relevant and aesthetically pleasing designs.

Cost: 7/10

Wix Logo Maker is free to use for generating logo concepts and basic editing. However, to unlock higher functionality like making the logo’s background transparent or downloading high-resolution versions, there is a one-time fee of $49. This fee may deter some, but considering the quality of the output, it offers reasonable value for money.

Resolution: 7/10

The service provides eight logo variations in PNG format, which are suitable for general use. However, the lack of editable vector files in the standard package means that any serious edits or scaling for larger formats would require additional work, potentially incurring extra costs or effort.

Quantity: 9/10

Wix Logo Maker scores high on quantity, offering dozens of logo options based on your answered questions. This wide variety ensures that users can find a design that closely matches their vision.

Speed: 9/10

The process is quick, with logo options generated promptly after answering a series of targeted questions. This efficiency makes it an excellent tool for those needing a professional-looking logo without the wait.

Ease of Use: 8/10

Thanks to its straightforward and guided approach, Wix Logo Maker is highly user-friendly. Even those with no design experience can navigate the process easily and end up with a satisfactory product.

Customization Options: 7/10

Once your logo concepts are generated, the platform allows for a good degree of customization, including editing colors, text, fonts, and symbols. However, the customization options, while adequate for many, may not satisfy those looking for in-depth editing capabilities.

Customer Support: 6/10

As a free tool, support options may be limited compared to paid services. Users can find help through Wix’s general support channels, but personalized assistance in logo design could be improved.

Conclusion

Wix Logo Maker is an excellent choice for individuals and businesses seeking a quick, cost-effective way to create a logo. Its strengths in speed, ease of use, and the quantity of options it provides are notable. However, limitations in resolution, customization depth, and customer support are areas where it falls short of perfection. For Wix users and those needing a professional logo without the high costs associated with custom design, it remains a highly recommended option.

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